(alternatively titled) the ego of art.
Featured image: Distorted anthropology by Pranay Bhardwaj (Look his work up here)
(The piece at various points will refer to an artist. For convenience, I’ve assumed a gender. For I’m a he, so is he.)
No one needs your art.
My latest revelation exceeds its predecessor by a year. “Finally, a thought which makes all my thoughts look stupid”, I landed. As long as I can remember thinking about art, I have often attached to it the artist’s biases in life. What did the artist’s grandmother sing at night to make him fall asleep, which material of cloth reminds him of his school, did he wear a watch as a kid to appear mature and who loved him more than his siblings – you know, the basics of what make us, the slow revelation of which as adults fucks us. In my head, that’s what made the artist an artist. And it did so for everyone else who thought about the art through its creator even for the duration of a single coffee. It felt obvious but since always, it also didn’t feel like enough. It wasn’t.
The trade-off between the needs of expression and validation has now irrevocably become a subset to the larger consumerism debate. The modern human isn’t thought to be watching a film or reading a piece anymore as much as he’s seen as consuming content. When the conversation changes from experience to consumption as if the third meal on a day you barely moved – the artist, now the creator, also faces in flesh the additional subpart to the bigger question in his existential dread. Will his work be liked? Will it receive traction? Will an ‘algorithm’ support it?
The need for art to be understood and appreciated goes way back, yes, but the metrics to judge that have never been more in the artist’s face. Never has what works and what doesn’t been so pushed down our throats. Never has there been such concrete discussions on the platform and theme of art, than the content or the grammar. The how’s have stretched themselves, time has never been less and the why’s and what’s have been killed. Never has art so casually been a product of elimination of what all it couldn’t be and not a product of what it so terribly wants and – the more we tread in that direction – needs to be.
Why wouldn’t an artist today not be conscious of what could be consumed? It’s a war of attrition for time. How many will choose to spend time on his work? It’s no longer a question of whether or not an artist’s art deserves the audience’s time, its rather a) will the audience ever land on the art ever and b) will it ‘appeal’ more than the reel of a celebrity being humble 10 seconds back, a podcast of the richest men ever talking about the working class 20 seconds back, a journalist documenting the genocide in Gaza 30 seconds back and a cat falling of the bed thrice 60 seconds back. Art no longer has to just put itself out there but also be fortunate just enough to find the right gap in the audience’s day when celeb-gazing, empathy, disgust and mushiness have not already ended the audience’s capacity to perceive and have the curiosity for what the art’s thumbnail can position itself to sell. An artist 15 years back feared never being discovered. An artist now fears always being lost. So much of it is down to the lack of good platforms or their development which support the artist in elevating himself from state or corporation run narratives.
I’m aware a lot of the above sounds either too generalized or too personal. Some artists never ceased to be any less of the artists they were before forced consumerism took over chosen fascination. A lot of those who just consume also continue to organically be fascinated by just as much boredom and art as they were before. Some never faced their concentration spans as the great economical measure of our times. Regardless of them, I write this. I pen down angst and, embarrassingly, guilt over the same. In my personal fight to keep writing amidst the quakes of my career and the floods of my mental state, I surrendered to the mechanisms I fight the latter with.
Falling down any rabbit hole being self-aware is way more painful than not being so. Any reasons to re-emerge are silenced by my privilege. In this era, or at the start of a disappointing forever, I find a compulsion to re-evaluate what makes me create. For the longest time, I associated – knowing it’s an incomplete thought – my hesitance towards writing with my struggle with the noise of this world. “Who needs another self-aware self-indulgent piece by an upper-caste Hindu male while the world kills itself?”, I think every night that tried to revolt.
This is when I heard the first words of this piece. No one needs my art. Beautiful. My future self with the awareness I documented my close-felt feelings from a time my memory will soon my disloyal to – that’s my audience. To live by the sickening validations of the teachers who raised me and spotted in me a talent with the pen – that’s the purpose. To let sadness be black font on white screens. To let anxieties be objects of the room as my fingers do the work my heart could never. It’s just me, my horrifyingly coping mechanisms, my unhealthy aspirations and my hollowing guilt – everything that drives my ego. That’s what I do it for.
The ego of art is not just in its obsession with it trying to find a place in this noisy world where everyone has something to say. The ego of art is in just existing and in my case at least – in milking the artist’s late nights and noon thoughts. The ego of art is in making the artist the first consumer – one who soaks up his neurons and instincts to make sense (or lack of) on the canvas.
This is not to say that the audience is irrelevant. It is just that (most) art designed in its grammar and content for an audience will find a way to betray the artist. The tussle between the life and abortion of art begins in the mind of the artist long before he knows he’s an artist. It begins when the artist’s grandmother sings at night to make him fall asleep, when a material of cloth reminds him of his school, when first he wore a watch as a kid to appear mature and with the stranger who loved him more than his sibling. In most cases, unlike right now, it ends there too.
– Mayank Malik
















